We've raised $4m to help leading consumer brands and retailers dominate the era of AI-driven Discoverability 👉 Read more 👈
We've raised $4m to help leading consumer brands and retailers
dominate the era of AI-driven Discoverability 👉 Read more 👈
We've raised $4m to help leading consumer brands and retailers dominate in the era of AI-driven Discoverability
👉 Read more 👈
Dominate Agentic Commerce
Get your brand recommended by AI Search
Get your brand recommended by AI Search
Be discoverable by billions of shoppers using AI Answer Engines like ChatGPT, Google AI Mode, Amazon Rufus, Walmart Sparky, Perplexity etc; via our end-to-end enterprise workflow
Solutions
Our Solutions
For Brands
Brand visibility across AI engines, and optimized content published across marketplaces
Features include
Track your Presence: Understand how your brand is talked about by AI Answer Engines (e.g. ChatGPT, Amazon Rufus, etc)
Consumer Trends: Understand what billions of people are asking AI around your topics of interest
Uncover Citations: Find out which sources are informing the AI conversation about your brand
Generate and Publish Optimized Content: Generate optimized content, including product listings, blogs, and recipes; and publish on Amazon, Shopify, Walmart or your own website
For Retailers
Automate ecommerce merchandising at speed and scale with our agentic, end-to-end solution.
Features include
Speed & Scale: Bulk generate product listings, including lifestyle images, infographics, and optimized copy in your brand guidelines and tone of voice
Conversion: Improve conversion with high quality content, utilizing the latest AI models and our Patented Technology
Localization: Generate content in any language and for every geography
Discoverability: Increase visibility on traditional search as well as AI Answer Engines
Activate the fastest growing marketing channel
Turn AI Search into Brand Growth
60% of adults are researching product and service on ChatGPT, Google AI Overviews, Perplexity, and Amazon RUFUS, making these key new marketing channels. Monitor how your brand appears, uncover consumer trends, and generate optimized content to lead the AI conversation via our end-to-end workflow
Dashboard
Visibility
Citations
Competition
Query Log
Visibility
24.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
24.7%
Your SOV has increased by 17% in the last 3 months
Export
SOV Tracking
Complete AI Search Visibility
Track your brand's performance across AI platforms like ChatGPT, Perplexity, Gemini, and Rufus. See exactly how your products appear in AI-generated responses and recommendations, with real-time alerts for visibility drops.
Competitor Tracking
Competitive Intelligence
Monitor your competitors' AI search performance alongside your own. Analyzes how your brand and key competitors rank across AI platforms, providing strategic insights for market positioning.
Identifying Opportunities…
Competitor Tracking
Citation Gap
Mention Gap
Topic Gap
Repeat Task
Generate content..
Generate
Content Optimization
Generate GEO Content
Our end-to-end GEO workflow automatically generates and optimizes product content specifically for LLM consumption, ensuring your brand ranks prominently in AI search results.
Azoma is the partner of choice for the world's leading consumer brands & retailers to win in the era of AI Shopping
Our Solutions
For Brands
Brand visibility across AI engines, and optimized content published across marketplaces
Features include
Track your Presence: Understand how your brand is talked about by AI Answer Engines (e.g. ChatGPT, Amazon Rufus, etc)
Consumer Trends: Understand what billions of people are asking AI around your topics of interest
Uncover Citations: Find out which sources are informing the AI conversation about your brand
Generate and Publish Optimized Content: Generate optimized content, including product listings, blogs, and recipes; and publish on Amazon, Shopify, Walmart or your own website
For Retailers
Automate ecommerce merchandising at speed and scale with our agentic, end-to-end solution.
Features include
Speed & Scale: Bulk generate product listings, including lifestyle images, infographics, and optimized copy in your brand guidelines and tone of voice
Conversion: Improve conversion with high quality content, utilizing the latest AI models and our Patented Technology
Localization: Generate content in any language and for every geography
Discoverability: Increase visibility on traditional search as well as AI Answer Engines
Azoma is the partner of choice for the world's leading consumer brands & retailers to win in the era of AI Shopping
Our Solutions
For Brands
Brand visibility across AI engines, and optimized content published across marketplaces
Features include
Track your Presence: Understand how your brand is talked about by AI Answer Engines (e.g. ChatGPT, Amazon Rufus, etc)
Consumer Trends: Understand what billions of people are asking AI around your topics of interest
Uncover Citations: Find out which sources are informing the AI conversation about your brand
Generate and Publish Optimized Content: Generate optimized content, including product listings, blogs, and recipes; and publish on Amazon, Shopify, Walmart or your own website
For Retailers
Automate ecommerce merchandising at speed and scale with our agentic, end-to-end solution.
Features include
Speed & Scale: Bulk generate product listings, including lifestyle images, infographics, and optimized copy in your brand guidelines and tone of voice
Conversion: Improve conversion with high quality content, utilizing the latest AI models and our Patented Technology
Localization: Generate content in any language and for every geography
Discoverability: Increase visibility on traditional search as well as AI Answer Engines
Activate the fastest growing marketing channel
Turn AI Search into Brand Growth
60% of adults are researching products and services on ChatGPT, Google AI Overviews, Perplexity, and Amazon RUFUS, making these key new marketing channels. Monitor how your brand appears, uncover consumer trends, and generate optimized content to lead the AI conversation via our end-to-end workflow
Dashboard
Visibility
Citations
Competition
Query Log
Visibility
24.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
24.7%
Your SOV has increased by 17% in the last 3 months
Export
SOV Tracking
Complete AI Search Visibility
Track your brand's performance across AI platforms like ChatGPT, Perplexity, Gemini, and Rufus. See exactly how your products appear in AI-generated responses and recommendations, with real-time alerts for visibility drops.
Competitor Tracking
Competitive Intelligence
Monitor your competitors' AI search performance alongside your own. Analyzes how your brand and key competitors rank across AI platforms, providing strategic insights for market positioning.
Identifying Opportunities…
Competitor Tracking
Citation Gap
Mention Gap
Topic Gap
Repeat Task
Generate content..
Generate
Content Optimization
Generate GEO Content
Our end-to-end GEO workflow automatically generates and optimizes product content specifically for LLM consumption, ensuring your brand ranks prominently in AI search results.
Dashboard
Visibility
Citations
Competition
Query Log
Visibility
24.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
24.7%
Your SOV has increased by 17% in the last 3 months
Export
SOV Tracking
Complete AI Search Visibility
Track your brand's performance across AI platforms like ChatGPT, Perplexity, Gemini, and Rufus. See exactly how your products appear in AI-generated responses and recommendations, with real-time alerts for visibility drops.
Competitor Tracking
Competitive Intelligence
Monitor your competitors' AI search performance alongside your own. Analyzes how your brand and key competitors rank across AI platforms, providing strategic insights for market positioning.
Identifying Opportunities…
Competitor Tracking
Citation Gap
Mention Gap
Topic Gap
Repeat Task
Generate content..
Generate
Content Optimization
Generate GEO Content
Our end-to-end GEO workflow automatically generates and optimizes product content specifically for LLM consumption, ensuring your brand ranks prominently in AI search results.
Testimonials
Hear From Our Clients
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
Integrations
Seamless Integration, Maximum Impact
Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale AI search optimization.
Technical Audit
Site Integration
Our complete auditing tool integrates directly with your website. Identify and fix istructured data and rendering issues that prevent AI crawlers from properly understanding and referencing your site.
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
GSC
/
GA4
Analytics Integration
Connect Google Analytics 4 and Google Search Console to correlate AI search performance with actual traffic and conversion metrics, providing complete visibility into AI optimization ROI.
Azoma
Workspace
Slack
/
Teams
Workspace Integration
Receive AI search insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.
Azoma
Workspace
Amazon
/
Shopify
/
Walmart
Ecommerce Platform Integration
Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated GEO optimization workflows.
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
Integrations
Seamless Integration, Maximum Impact
Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale AI search optimization.
Technical Audit
Site Integration
Our complete auditing tool integrates directly with your website. Identify and fix istructured data and rendering issues that prevent AI crawlers from properly understanding and referencing your site.
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
GSC
/
GA4
Analytics Integration
Connect Google Analytics 4 and Google Search Console to correlate AI search performance with actual traffic and conversion metrics, providing complete visibility into AI optimization ROI.
Azoma
Workspace
Azoma
Workspace
Slack
/
Teams
Workspace Integration
Receive AI search insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.
Azoma
Workspace
Azoma
Workspace
Amazon
/
Shopify
/
Walmart
Ecommerce Platform Integration
Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated GEO optimization workflows.
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
Integrations
Seamless Integration, Maximum Impact
Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale AI search optimization.
Technical Audit
Site Integration
Our complete auditing tool integrates directly with your website. Identify and fix istructured data and rendering issues that prevent AI crawlers from properly understanding and referencing your site.
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
- class SchemaChecker:def __init__(self, required_fields):self.required_fields = required_fieldsself.status = "pending"def check_schema(self, data):missing_fields = []for field in self.required_fields:if field not in data or data[field] is None:missing_fields.append(field)if missing_fields:self.status = "invalid"return f"Schema validation failed! Missing: {', '.join(missing_fields)}"else:self.status = "valid"return "Schema validation passed!"def get_status(self):return f"Status: {self.status}"
GSC
/
GA4
/
GA4
Analytics Integration
Connect Google Analytics 4 and Google Search Console to correlate AI search performance with actual traffic and conversion metrics, providing complete visibility into AI optimization ROI.
Azoma
Workspace
Azoma
Workspace
Slack
/
Teams
/
Teams
Workspace Integration
Receive AI search insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.
Azoma
Workspace
Azoma
Workspace
Amazon
/
Shopify
/
Walmart
Ecommerce Platform Integration
Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated GEO optimization workflows.
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
Take control of the AI Conversation
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
Testimonials
Hear From Our Clients
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
Security
Enterprise-Grade Security & Compliance
Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.
RegGuardTM Compliance
Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.
Single Sign-On (SSO)
Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.
Automated Data Protection
Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.
Testimonials
Hear From Our Clients
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
Security
Enterprise-Grade Security & Compliance
Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.
RegGuardTM Compliance
Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.
Single Sign-On (SSO)
Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.
Automated Data Protection
Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.
Security
Enterprise-Grade Security & Compliance
Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.
RegGuardTM Compliance
Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.
Single Sign-On (SSO)
Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.
Automated Data Protection
Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.
FAQs
Frequently Asked Questions
Here are some of the most common questions people ask us about Azoma
Here are some of the most common questions people ask us about Azoma
What Is Answer Engine Optimization / Generative Engine Optimization?
Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.
How is Generative Engine Optimization different from traditional SEO?
Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.
What Is Agentic Commerce?
Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.
Is Agentic Commerce important in 2026?
Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.
Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?
Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.
How is Azoma an "end-to-end" workflow solution?
Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.
What Is Answer Engine Optimization / Generative Engine Optimization?
Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.
How is Generative Engine Optimization different from traditional SEO?
Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.
What Is Agentic Commerce?
Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.
Is Agentic Commerce important in 2026?
Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.
Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?
Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.
How is Azoma an "end-to-end" workflow solution?
Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.
What Is Answer Engine Optimization / Generative Engine Optimization?
Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.
How is Generative Engine Optimization different from traditional SEO?
Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.
What Is Agentic Commerce?
Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.
Is Agentic Commerce important in 2026?
Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.
Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?
Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.
How is Azoma an "end-to-end" workflow solution?
Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.
Lead the AI shift. Or get lost in it
Future-Proof Your Brand for AI Search
Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.
Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.