Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO 👉 Read the whitepaper 👈

Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO 👉 Read the whitepaper 👈

Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO 👉 Read the whitepaper 👈

Dominate Agentic Commerce

Drive revenue through AI Shopping

Drive revenue through AI Shopping

Agents

Agents

Billions of shoppers now discover products through AI Shopping Agents, Azoma is the end-to-end enterprise platform that ensures your brands get recommended and bought.

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Agentic Commerce Optimization

Drive revenue in AI shopping - don’t just track visibility

Agentic Commerce Optimization

Agentic Commerce Optimization

G

G

Generative Engine Optimization

Generative Engine Optimization

Core Objective

Core Objective

Core Objective

Increase revenue through AI-driven shopping channels

Increase revenue through AI-driven shopping

AI visibility analytics

AI visibility analytics

Agents tracked

Agents tracked

Agents tracked

LLM applications & retailer shopping agents

LLMs + retailer agents

+

+

LLM applications only

LLM applications only

Key Metrics

Key Metrics

Key Metrics

Revenue, conversion rate, SKU-level discoverability

Revenue, CVR, SKU-level visibility

Mentions, citations, share of voice

Mentions, citations, share of voice

Source of Tracked Prompts

Source of Tracked Prompts

Source of Tracked Prompts

Digital twin technology, public Q&A, marketplace and keyword data

Digital twin technology, public Q&A, keyword data

Panel data

Panel data

Commerce workflow integrations

Commerce workflow integrations

Commerce integrations

Commerce-native integrations into PIMs, DAMs and APIs

PIMs, DAMs and APIs

No — just an analytics dashboard

No — just an analytics dashboard

Mars

L’Oréal

Mars logo

"Azoma provides invaluable insights that help shape our agentic commerce strategy."

+17.7%

Agentic shelf visibility

+68%

YoY SKU revenue uplift

Saumya Kowtha, Global Commerce Lead

Read the case study

→

Mars

L’Oréal

Mars logo

"Azoma provides invaluable insights that help shape our agentic commerce strategy."

+17.7%

Agentic shelf visibility

+68%

YoY SKU revenue uplift

Saumya Kowtha, Global Commerce Lead

Read the case study

→

Mars

L’Oréal

Mars logo

"Azoma provides invaluable insights that help shape our agentic commerce strategy."

+17.7%

Agentic shelf visibility

+68%

YoY SKU revenue uplift

Saumya Kowtha, Global Commerce Lead

Read the case study

→

Our Framework for the era of Agentic Commerce Optimization

A Compounding Flywheel

The 5 Cs of the Agentic Shelf

The 5 Cs of the Agentic Shelf

Five capabilities that build on each other, each one making the next stronger until visibility compounds into revenue.

Five capabilities that build on each other, each one making the next stronger until visibility compounds into revenue.

C1 COMPLETENESS

C1 COMPLETENESS

Structured product data, populated for every agent

C2 CONTEXT

C2 CONTEXT

Answering the questions shoppers ask AI agents

Answering the questions shoppers ask AI agents

C3 CITATIONS

C3 CITATIONS

Showing up across the surfaces AI synthesises from

Showing up across the surfaces AI synthesises from

C4 CORRECTNESS

C4 CORRECTNESS

Detecting and correcting AI hallucinations at scale

Detecting and correcting AI hallucinations at scale

C5 CUSTOMER ACQ.

C5 CUSTOMER ACQ.

Turn AI visibility into measurable commercial growth

Turn AI visibility into measurable commercial growth

Read The Whitepaper

C1
COMPLETENESS
C2
CONTEXT
C3
CITATION
C4
CORRECTNESS
C5
CUSTOMER ACQUISITION
C1
COMPLETENESS
C2
CONTEXT
C3
CITATION
C4
CORRECTNESS
C5
CUSTOMER ACQUISITION
C1
COMPLETENESS
C2
Context
C3
Citations
C4
Correctness
C5
CUSTOMER ACQUISITION

One end-to-end platform to win the agentic shelf

Azoma platform screenshot

See my agentic shelf score

Completeness

Make every SKU eligible for Agentic Commerce

Product Data Enrichment

Sync your Product Data

Azoma connects to Amazon, Walmart, PIM systems, Shopify & Google Merchant Center to continuously pull in and optimise your data.

Azoma

Product Data

Product Data Enrichment

Make thin listings agent-ready

Azoma fills product data gaps automatically, expanding attribute coverage across your catalogue so every product is understood by AI.

|

All

In progress

Score

Opportunities

83%

Adding Variants

526 Variants added

Attribute Enrichment

153 attributes enriched

17%

Categorisation Enhancement

Syncing 212 SKUs

Completeness

Make every SKU eligible for Agentic Commerce

Azoma

Product Data

Product Data Integration

Sync your Product Data

Azoma connects to Amazon, Walmart, PIM systems, Shopify & Google Merchant Center to continuously pull in and optimise your data.

Product Data Enrichment

Product Data Integration

Make thin listings agent-ready

Sync your Product Data

Azoma fills product data gaps automatically, expanding attribute coverage across your catalogue so every product is understood by AI.

Azoma connects to Amazon, Walmart, PIM systems, Shopify & Google Merchant Center to continuously pull in and optimise your data.

Azoma

Product Data

|

All

In progress

Score

Opportunities

83%

Adding Variants

526 Variants added

Attribute Enrichment

153 attributes enriched

17%

Categorisation Enhancement

Syncing 212 SKUs

Product Data Enrichment

Make thin listings agent-ready

Azoma fills product data gaps automatically, expanding attribute coverage across your catalogue so every product is understood by AI.

|

All

In progress

Score

Opportunities

83%

Adding Variants

526 Variants added

Attribute Enrichment

153 attributes enriched

17%

Categorisation Enhancement

Syncing 212 SKUs

Context

Win the prompts shoppers actually ask AI

Prompt Generation

Understand what shoppers really ask AI

Understand what shoppers really ask AI

Azoma builds a digital twin of your shoppers from marketplace data, keywords, and customer personas to map every prompt they ask AI.

Top 100 Rufus Product Questions

Most Asked Questions

Does it come with a carrying case?

8 product page appearances

Avg Answer Score: 94.2%

Can kids use this set?

5 product page appearances

Avg Answer Score: 92.5%

Does it come with a carrying case?

8 product page appearances

Avg Answer Score: 94.2%

Can kids use this set?

5 product page appearances

Avg Answer Score: 92.5%

Top 100 Rufus Product Questions

Most Asked Questions

Does it come with a carrying case?

8 product page appearances

Avg Answer Score: 94.2%

Does it come with a storage case?

6 product page appearances

Avg Answer Score: 95.5%

Is this set good for beginners?

6 product page appearances

Avg Answer Score: 97.5%

Can kids use this set?

5 product page appearances

Avg Answer Score: 92.5%

Does it come with a carrying case?

8 product page appearances

Avg Answer Score: 94.2%

Does it come with a storage case?

6 product page appearances

Avg Answer Score: 95.5%

Is this set good for beginners?

6 product page appearances

Avg Answer Score: 97.5%

Can kids use this set?

5 product page appearances

Avg Answer Score: 92.5%
|

Approved Claims

Brand Tone

See Original

Generate New Lisiting

Content Generation

Generate Optimised Product Listings

|

Upload Samples

See previous results

Start with a site

PDP & Content Optimization

Generate optimised content
at scale

Generate optimised content
at scale

Azoma automatically generates PDP copy & blog content that is contextually-optimised to answer shopper prompts.

Citations

Show up in the sources Shopping Agents Trust

Citation Tracking

See what AI agents cite when recommending products

Understand the citation sources and trust signals behind agentic recommendations, and ensure your products are included.

UGC

Topic Citations

Syndicating content..

Syndicate

Content Syndication

Distribute content across agent citation sources

Produce & syndicate optimised content designed for the third-party sources most commonly cited by AI shopping agents.

Citation Tracking

See what AI agents cite when recommending products

Understand the citation sources and trust signals behind agentic recommendations, and ensure your products are included.

UGC

Topic Citations

Syndicating content..

Syndicate

Syndicating content..

Syndicate

Content Syndication

Distribute content across agent citation sources

Produce & syndicate optimised content designed for the third-party sources most commonly cited by AI shopping agents.

Correctness

Accurate product claims across every Shopping Agent

Answer Integrity

Detect and correct AI hallucinations at scale

Azoma monitors AI-generated answers for inaccurate product claims, missing facts, and competitive misrepresentation, then gives your team the fastest path to correction.

Running Correctness Check

Your Brand

Health Claims Validated

Checking usage claims

Monitroing brand claims

Safety claims mismatched.

Push fix

Answer Integrity

Detect and correct AI hallucinations at scale

Azoma monitors AI-generated answers for inaccurate product claims, missing facts, and competitive misrepresentation, then gives your team the fastest path to correction.

Running Correctness Check

Your Brand

Health Claims Validated

Checking usage claims

Monitroing brand claims

Safety claims mismatched.

Push fix

AI Visibility Tracking

Track visibility in all Shoping agents

Track visibility in all Shoping agents

Track brand, category, and SKU-level visibility across all LLMs and retailer shopping agents.

Dashboard

Visibility

Citations

Competition

Query Log

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Share of Voice

24.7%

Your SOV has increased by 17% in the last 3 months

Export

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Dashboard

Sales

Visibility

Competition

Citations

Sales

$25,345,000

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Sales

$25,345,000

Agentic Commerce sales have grown 114% YoY

Export

Revenue

$25,345,000

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Revenue

$25,345,000

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Content Generation

Turn AI visibility into measurable commercial growth

Turn AI visibility into measurable commercial growth

Connect discovery, rank, and citation gains to SKU-level revenue, so you can prove what actually moved the business.

Customer Acquisition

Turn AI visibility into revenue you can prove

See the platform

See the platform

Hear From Our Customers

Integrations

Integrations Built for Commerce

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

Amazon

/

Shopify

/

Walmart

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

UCP

/

ACP

/

AMP

Agentic Protocol Integration

Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.

Your Brand

Model

Win in the era of Agentic Commerce

Gain visibility, generate content to influence agentic shopping, and ensure you are being represented accurately with Azoma

Try it out

Man Entering the Void
Man Entering the Void

See the platform

Hear From Our Customers

Integrations

Integrations Built for Commerce

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

Amazon

/

Shopify

/

Walmart

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

UCP

/

ACP

/

AMP

Agentic Protocol Integration

Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.

Your Brand

Model

Win in the era of Agentic Commerce

Gain visibility, generate content to influence agentic shopping, and ensure you are being represented accurately with Azoma

Try it out

Man Entering the Void

Security

Enterprise-Grade Security & Compliance

Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Enterprise Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

Security

Enterprise-Grade Security & Compliance

Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Enterprise Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

Security

Enterprise-Grade Security & Compliance

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Enterprise Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

FAQs

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Here are some of the most common questions people ask us about Azoma

Here are some of the most common questions people ask us about Azoma

What Is Agentic Commerce?

Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.

Is Agentic Commerce important in 2026?

Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.

What Is Answer Engine Optimization / Generative Engine Optimization?

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.

How is Generative Engine Optimization different from traditional SEO?

Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.

Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?

Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.

How is Azoma an "end-to-end" workflow solution?

Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.

What Is Agentic Commerce?

Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.

Is Agentic Commerce important in 2026?

Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.

What Is Answer Engine Optimization / Generative Engine Optimization?

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.

How is Generative Engine Optimization different from traditional SEO?

Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.

Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?

Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.

How is Azoma an "end-to-end" workflow solution?

Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.

Lead the AI shift. Or get lost in it

Future-Proof Your Brand for Agentic Commerce

Ensure your products are recommended and purchased by AI shopping agents like ChatGPT, Amazon Alexa for Shopping, Walmart Sparky & Google Gemini with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

Ensure your products are recommended and purchased by AI shopping agents like ChatGPT, Amazon Alexa for Shopping, Walmart Sparky & Google Gemini with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

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