ChatGPT + Shopify: AI-Native Commerce and What Comes Next

At Azoma, we believe the future of ecommerce isn’t just search—it’s action. The rise of agentic AI like ChatGPT and Shopify’s potential partnership marks a paradigm shift in how shoppers discover and buy products. This blog explores what’s next in AI-native commerce and how brands can get ahead by optimizing for the emerging AI-first internet.

ChatGPT + Shopify: Chat to Cart

Understanding the Shift

OpenAI's ChatGPT is on the verge of integrating a native "Buy Now" feature, potentially through a partnership with Shopify. This move signifies a transformation from a conversational assistant to a full-fledged commerce platform.

This integration would allow users to complete purchases within the chat interface, eliminating the need to navigate to external websites. Such a seamless shopping experience could redefine consumer expectations and behaviors.

"Buy_now," price and shipping fields, product-offer ratings, and a "shopify_checkout_url" have already been spotted in ChatGPT's public web bundle, indicating the integration is imminent

(Testing Catalogue).

The Competitive Landscape

OpenAI isn't alone in this endeavor. Microsoft's Copilot Merchant Program and Perplexity's "Buy with Pro" feature are also pioneering in-chat shopping experiences. These developments indicate a broader industry trend towards integrating commerce directly into AI-driven platforms.

Market Readiness

• Normalization of Hyper Personalization: A recent Adobe report shows that 67% of shoppers are open to receiving personalized promotions and offers based on their spending habits. There is also Gartner's prediction that intelligence and hyper-personalization will be among the four pillars defining B2B success by 2030.

• Technological Advancements: With GPT-4 and increasingly capable agent frameworks, the tech foundation for agentic commerce is already here.

• Retailer Adaptation: Shopify’s internal push to become AI-first is evident in a leaked memo where CEO Tobi Lütke advised teams to “hire an AI before a human” (Business Insider).

Predictions: The New Frontier of Agentic Commerce

1. Hyper-Personalized Conversational Agents: AI will offer product recommendations based on real-time context, leading to higher conversion rates.

2. Voice-First Shopping: As 32% of U.S. shoppers bypass search engines via AI assistants, voice-activated buying through ChatGPT and smart speakers will grow by 50% in 2025, especially among younger demographics (The Times UK).

3. Cross-Channel Agentic Bots: AI agents will operate across various platforms, from social media to in-store kiosks, providing a unified shopping experience (Investopedia).

4. Ethical Data Collaboration: With 34% of older shoppers wary of AI-driven personalization, brands must adopt transparent data practices—real-time consent prompts, clear privacy labels—to maintain trust and loyalty (Statista).

5. Platform Ecosystem Arms Race: Tech giants will compete to offer the most integrated and comprehensive AI-commerce solutions.

You can also hear our CEO, Max Sinclair—former Amazon leader behind the launches of Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU—discuss broader 2025 AI trend predictions alongside his co-host Jo Lambadjieva, Founder of Amazing Wave and noted AI educator, in the latest episode of their podcast, New Frontier: The AI, Ecommerce & Entrepreneurship Podcast: “2025 AI Predictions.”

Implications and Action Steps for Brands

• Audit Your Integration Stack: Ensure your current systems can support AI-driven commerce features.

• Design Conversational UX: Invest in user experience design that accommodates conversational shopping interfaces.

• Build Data Ethics Playbooks: Develop clear guidelines on data usage and privacy to foster consumer trust.

• Partner Strategically: Collaborate with AI software companies to co-develop agentic features tailored to your brand.

• Measure Holistically: Adopt new KPIs that reflect the performance of AI-driven commerce initiatives.

Ready to Future-Proof Your Brand for AI-Native Commerce?

Azoma is the enterprise-grade Generative Engine Optimization (GEO) platform built for ecommerce’s next evolution. As LLMs like ChatGPT, Amazon Rufus, and Google Gemini turn from discovery engines into purchase destinations, your brand’s visibility—and conversion—depends on how well you speak their language.

Azoma helps brands:

• Track and optimize their AI search performance across all major generative engines

• Generate high-converting, AI-native content tuned for agents like COSMO, Copilot, and Perplexity

• Own the AI shelf space before your competitors do

Want to see what Azoma can unlock for your brand? Get in touch with our team →