53% of Shoppers using Generative AI Tools for shopping in 2025, according to Adobe Survey

Shoppers are turning to Generative AI tool, Adobe Reports

Adobe's survey of 5,000 U.S. consumers found:

• 53% use tools like Amazon RUFUS or ChatGPT for online shopping in 2025.

• 47% use them for product recommendations.

• 35% for getting gift ideas.

• 35% for finding unique products.

The data showed traffic from Generative AI shopping assistants like ChatGPT or Perplexity has continued to accelerate at an unprecedented rate - doubling every two months since September 2024. Between Nov. 1 and Dec. 31, traffic from these AI shopping assistants increased by 1,300% compared to the year prior, and up 1,950% YoY on Cyber Monday, according to Adobe's analysis that included over a 1 trillion visits to U.S. retail sites. In February 2025, traffic from AI shopping assistants increased by 1,200% compared to July 2024.

Additionally, when shoppers arrive from an AI Engine to retail websites, compared to non-AI traffic sources (including paid search, affiliates, email, organic search, social media), they show:

• More engagement: 8% higher engagement as individuals linger longer.

• More pages: AI-assisted shoppers browse 12% more pages per visit.

• Fewer bounces: They have a 23% lower bounce rate.

In our previous blog, we calculated that 14% of Amazon Searchs are now on RUFUS. Adobe's data indicates this is set to increase further in 2025, as shoppers' preferences shift to conversational search experiences.

For Brands, having a ChatGPT strategy in 2025 is essential. Ecomtent helps brands increase their share of mentions in ChatGPT and optimize for Amazon RUFUS. as the leading Generative Enginge Optimization software for ecommerce.

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