Azoma In The Press

Azoma, a specialist in agentic commerce optimisation, has been awarded the judges’ vote for Best Startup at ShopTalk Luxe, which took place this week in Abu Dhabi.

Max Sinclair, who held several senior roles at Amazon before founding AI marketing platform Azoma, says the ecommerce industry has spent 10 years “optimising for super-incremental improvements” in search.

Max Sinclair, founder of AI marketing platform Azoma, described the launch of ChatGPT Health as a "watershed moment" and one that could "reshape both patient care and retail"

“You could argue this is the starting gun for truly agentic commerce,” says Max Sinclair, CEO of Azoma AI, who points to the trust ChatGPT could earn among consumers seeking answers about their most personal issues.

Azoma Customer Mars Wrigley report an 8% increase in AI Visibility across six brands worth tens of millions in incremental revenue

“Attribution has always been the biggest challenge in the industry, so this is definitely something that needed to happen,” says Max Sinclair, CEO of Azoma AI

AI search optimization company Azoma gets $4M funding boost from eBay Ventures and others, helping the company expand offerings enabling brands to make content more visible in AI overviews and chatbots like ChatGPT.

AI search visibility platform Azoma raised $4 million in a pre-Series A round with investment from Ignite Ventures, eBay Ventures, Twinpath, and MaRS IAF.

London-based Azoma, a startup specializing in what it calls Generative Engine Optimization (GEO), has secured US $4 million in pre-Series A funding

A startup that helps brands show up in AI search results and chatbot conversations has raised $4 million in funding. London-based Azoma aims to capitalize on the rise of generative engine optimization (GEO), a strategy to make content more visible in AI overviews and chatbots like ChatGPT.

Azoma, a London- and Toronto-based AI startup building technology for the AI-search era, has raised a $4 million pre-Series A round.

London-based Azoma aims to capitalize on the rise of generative engine optimization (GEO), a strategy to make content more visible in AI overviews and chatbots like ChatGPT.

“Traditional models of how consumers react with the web are going out the window,” Max Sinclair, Azoma CEO, said.

Max Sinclair discusses how Azoma clients HP & David Protein have been able to increase their share of mentions in Rufus using Azoma's technology.

Max Sinclair, CEO of Azoma, said: “OpenAI’s integration with Etsy, and soon Shopify, is only the start. This isn’t a closed system, and so we’ll see more partnerships quickly follow, expanding the pool of brands.

Max Sinclair, CEO of genAI platform Azoma, sees this as just the beginning: “OpenAI’s integration with Etsy, and soon Shopify, is only the start,” he said. “This isn’t a closed system, and so we’ll see more partnerships quickly follow, expanding the pool of brands.

Now GPT-5 is with us, search and discovery on the internet is radically transforming and, for the consumer, transforming for the better.

Max Sinclair, founder of Azoma, said his firm helps brands track and grow traffic from ChatGPT and Amazon’s Rufus. On average, his customers have seen a sevenfold increase in visits from ChatGPT, Sinclair said.

At Accelerate, Amazon’s annual conference for third-party sellers in Seattle, the e-commerce giant’s top brass pitched independent merchants on how artificial intelligence will transform selling on its marketplace.

The companies are working with Azoma across multiple brands and geographies to increase their share of voice in AI Answer Engines.

As search engines continue to evolve, maintaining AEO effectiveness requires proactive measures and strategic adaptations. This comprehensive guide presents X essential strategies, backed by insights from industry experts, to keep your content relevant and visible in the ever-changing digital landscape.

Online search has been governed by a small handful of search engines for over 20 years, and the practice of search engine optimisation (SEO) has been a core part of every brand’s e-commerce marketing strategy since. But what happens when the entire system is upended by AI?