Azoma In The Press

“Attribution has always been the biggest challenge in the industry, so this is definitely something that needed to happen,” says Max Sinclair, CEO of Azoma AI

AI search optimization company Azoma gets $4M funding boost from eBay Ventures and others, helping the company expand offerings enabling brands to make content more visible in AI overviews and chatbots like ChatGPT.

London-based Azoma, a startup specializing in what it calls Generative Engine Optimization (GEO), has secured US $4 million in pre-Series A funding

Azoma, a London- and Toronto-based AI startup building technology for the AI-search era, has raised a $4 million pre-Series A round.

“Traditional models of how consumers react with the web are going out the window,” Max Sinclair, Azoma CEO, said.

Max Sinclair, CEO of Azoma, said: “OpenAI’s integration with Etsy, and soon Shopify, is only the start. This isn’t a closed system, and so we’ll see more partnerships quickly follow, expanding the pool of brands.

Max Sinclair, CEO of genAI platform Azoma, sees this as just the beginning: “OpenAI’s integration with Etsy, and soon Shopify, is only the start,” he said. “This isn’t a closed system, and so we’ll see more partnerships quickly follow, expanding the pool of brands.

Now GPT-5 is with us, search and discovery on the internet is radically transforming and, for the consumer, transforming for the better.

Max Sinclair, founder of Azoma, said his firm helps brands track and grow traffic from ChatGPT and Amazon’s Rufus. On average, his customers have seen a sevenfold increase in visits from ChatGPT, Sinclair said.

At Accelerate, Amazon’s annual conference for third-party sellers in Seattle, the e-commerce giant’s top brass pitched independent merchants on how artificial intelligence will transform selling on its marketplace.

The companies are working with Azoma across multiple brands and geographies to increase their share of voice in AI Answer Engines.

Online search has been governed by a small handful of search engines for over 20 years, and the practice of search engine optimisation (SEO) has been a core part of every brand’s e-commerce marketing strategy since. But what happens when the entire system is upended by AI?