We are hosting the world's first Agentic Commerce Optimization event in London on March 12th 👉 Apply for a ticket 👈
We are hosting the world's first Agentic Commerce Optimization event in London on March 12th 👉 Apply for a ticket 👈
We are hosting the world's first Agentic Commerce Optimization event in London on March 12th
Amazon's AI Shopping Agent
Get your brand recommended by Amazon Rufus
Make your brand discoverable to billions of shoppers through Amazon’s new AI shopping agent. Our end-to-end platform ensures Rufus understands, trusts, and recommends your products.
Amazon's AI Shopping Agent
Get your brand recommended by Amazon Rufus
Make your brand discoverable to billions of shoppers through Amazon’s new AI shopping agent. Our end-to-end platform ensures Rufus understands, trusts, and recommends your products.
Amazon's AI Shopping Agent
Get your brand recommended by Amazon Rufus
Make your brand discoverable to billions of shoppers through Amazon’s new AI shopping agent. Our end-to-end platform ensures Rufus understands, trusts, and recommends your products.
Track your performance in Amazon Rufus
Full visibility into Amazon Rufus
Understand your Share of Voice in Rufus, how your products rank against competitors, and exactly what shoppers are asking about your brand.
SOV Tracking
Track your Share of Voice in Rufus
Monitor how often your brand is mentioned and recommended across Amazon Rufus — and see how you compare to competitors at a category, brand, and ASIN level.
Visibility
24.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Product-Level Tracking
See how your products rank
Understand how individual ASINs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.
SOV
Category 1
Product Rank
Product 1
Product Description
5%
9
Product 2
Product Description
5%
8
Product 3
Product Description
4.5%
7
Product 4
Product Description
3.5%
5
Product 5
Product Description
3.5%
4
See Shopper Queries
Conversation Explorer
See the real questions shoppers ask Rufus about your products and category. Use these insights to update listings and content so Rufus can confidently recommend your brand.
Top 100 Rufus Product Questions
Does it come with a carrying case?
8 product page appearances
Does it come with a storage case?
6 product page appearances
Is this set good for beginners?
6 product page appearances
Can kids use this set?
5 product page appearances
Does it come with a carrying case?
8 product page appearances
Does it come with a storage case?
6 product page appearances
Is this set good for beginners?
6 product page appearances
Can kids use this set?
5 product page appearances
Off Page Insights
Citation Intelligence
Discover which websites influence Rufus recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.
UGC
Topic Citations
Reddit.com
53 pages - 1573 citations
View all
Quora.com
27 pages - 567 citations
View all
Wikipedia.org
13 pages - 1232 citations
View all
Youtube.com
6 pages - 150 citations
View all
Tiktok.com
3 pages - 12 citations
View all
Track your performance in Amazon Rufus
Full visibility into Amazon Rufus
Understand your Share of Voice in Rufus, how your products rank against competitors, and exactly what shoppers are asking about your brand.
Dashboard
Visibility
Citations
Product Rank
Conversation Explorer
Visibility
46.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
46.7%
Your SOV has increased by 17% in the last 3 months
Export
Dashboard
Visibility
Citations
Product Rank
Conversation Explorer
Visibility
46.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
46.7%
Your SOV has increased by 17% in the last 3 months
Export
SOV Tracking
Track your Share of Voice in Rufus
Monitor how often your brand is mentioned and recommended across Amazon Rufus — and see how you compare to competitors at a category, brand, and ASIN level.
Product-Level Tracking
See how your products rank
Understand how individual ASINs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.
SOV
Category 1
Product Rank
Product 1
Product Description
5%
9
Product 2
Product Description
5%
8
Product 3
Product Description
4.5%
7
Product 4
Product Description
3.5%
5
Product 5
Product Description
3.5%
4
Top 100 Rufus Product Questions
Does it come with a carrying case?
8 product page appearances
Does it come with a storage case?
6 product page appearances
Is this set good for beginners?
6 product page appearances
Can kids use this set?
5 product page appearances
Does it come with a carrying case?
8 product page appearances
Does it come with a storage case?
6 product page appearances
Is this set good for beginners?
6 product page appearances
Can kids use this set?
5 product page appearances
See Shopper Queries
Conversation Explorer
Conversation
Explorer
See the real questions shoppers ask Rufus about your products and category. Use these insights to update listings and content so Rufus can confidently recommend your brand.
Off Page Insights
Citation Intelligence
Discover which websites influence Rufus recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.
UGC
Topic Citations
Reddit.com
53 pages - 1573 citations
View all
Quora.com
27 pages - 567 citations
View all
Wikipedia.org
13 pages - 1232 citations
View all
Youtube.com
6 pages - 150 citations
View all
Tiktok.com
3 pages - 12 citations
View all
Content Generation & Technial Optimisation
Take actions to win in Rufus
Move from insight to execution with agentic content generation, technical optimisation, and hands-on support from AI visibility engineers.
3rd Party Sources
Syndicate Content Across The Web
Produce and distribute content optimised for the external sources Rufus relies on most -strengthening your authority beyond Amazon and increasing recommendation likelihood.
Syndicating content..
Syndicate
Product Listings Audit
Audit & Optimise Your Listings & Data
Audit PDP content and product data to ensure your listings are technically optimised for Rufus discovery. Improve key ranking signals that influence Rufus visibility and recommendations.
Content Generation
Generate Rufus-Optimised Listings
Create optimised written and visual listing content in one click. Seamlessly integrate with Amazon Seller Central and Vendor Central to deploy changes faster.
Content Generation
Generate Rufus- Optimised Content
Upload Samples
See previous results
Start with a site
Product Listings Audit
Audit & Optimise Your Listings & Data
Audit PDP content and product data to ensure your listings are technically optimised for Rufus discovery. Improve key ranking signals that influence Rufus visibility and recommendations.
| Product Name | Marketplace ID (ASIN) | SKU | COSMO/LLM Score | Rufus PDP Score |
|---|---|---|---|---|
Product 1 | B0CXQ7MBGD | DTBFA0060-TvGSxLySgrli-XEc-Tx-VG | 94%(+16%) | 100% |
Product 2 | B0CXQ7MBGD | DTBFA0060 | 94%(+16%) | 100% |
Product 3 | B0C9MZ8XRH | BADT0005-FBA2-kbtw6UevrQg_8dx-LN | 97%(+3%) | 100% |
Product 4 | B0CTQQ26YM | DTBFSA0002-UPC | 84%(+4%) | 100% |
Prodcut 5 | B0CTQS8MSK | DTBFGA0002-UPC | 84%(+0%) | 33% |
| Product Name | Marketplace ID (ASIN) | SKU | COSMO/LLM Score | Rufus PDP Score |
|---|---|---|---|---|
Product 1 | B0CXQ7MBGD | DTBFA0060-TvGSxLySgrli-XEc-Tx-VG | 94%(+16%) | 100% |
Product 2 | B0CXQ7MBGD | DTBFA0060 | 94%(+16%) | 100% |
Product 3 | B0C9MZ8XRH | BADT0005-FBA2-kbtw6UevrQg_8dx-LN | 97%(+3%) | 100% |
Product 4 | B0CTQQ26YM | DTBFSA0002-UPC | 84%(+4%) | 100% |
Prodcut 5 | B0CTQS8MSK | DTBFGA0002-UPC | 84%(+0%) | 33% |
Content Generation
Generate Rufus-Optimised Listings
Create optimised written and visual listing content in one click. Seamlessly integrate with Amazon Seller Central and Vendor Central to deploy changes faster.
Content Generation
Generate Rufus- Optimised Content
Upload Samples
See previous results
Start with a site
3rd Party Sources
Syndicate Content Across The Web
Produce and distribute content optimised for the external sources Rufus relies on most -strengthening your authority beyond Amazon and increasing recommendation likelihood.
Syndicating content..
Syndicate
Testimonials
Hear from our clients
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
Hear from our clients
Testimonials
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”
Robert Connor
Principal, Business Strategy Manager, HP
"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."
Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society
Integrations
Seamless Integration, Maximum Impact
Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale AI search optimization.
Amazon
Vendor/Seller Central Integration
Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated optimization workflows.
Amazon Rufus
212 sku's - 27 recommendations
75%
Amazon
104 sku's - 64 recommendations
75%
Amazon
18 Images Updates
Amazon Rufus
212 sku's - 27 recommendations
75%
Amazon
104 sku's - 64 recommendations
75%
Amazon
18 Images Updates
Slack
/
Teams
Workspace Integration
Receive Rufus insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.
Azoma
Workspace
Azoma
Workspace
Take control of the AI Conversation
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
Take control of the AI Conversation
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
FAQs
Rufus Questions
Our most asked questions by enterprises
Why do external websites matter for Rufus visibility?
Rufus doesn’t rely only on Amazon listings. External content helps establish trust and authority, increasing the likelihood that Rufus will recommend your brand.
How does Amazon Rufus decide which products to recommend?
Rufus evaluates multiple signals, including product listings, structured product data, customer questions, external citations, and overall category authority to determine which products best answer a shopper’s query.
Can I see how my products rank in Amazon Rufus?
Yes. You can track how individual ASINs appear across key Rufus queries, including rankings, frequency of mentions, and visibility versus competing products.
What is Amazon Rufus?
Amazon Rufus is Amazon’s AI-powered shopping agent that helps customers discover, compare, and choose products by answering natural language questions and making recommendations across Amazon.
How does Conversation Explorer help my brand?
Conversation Explorer shows you the real questions shoppers ask Rufus about your products and category, so you can answer them directly in your listings and supporting content.
Do I need to change my Amazon listings for Rufus?
Yes. Listings optimised for Rufus typically include clearer product data, stronger answers to shopper questions, and content aligned with natural language queries.
Why do external websites matter for Rufus visibility?
Rufus doesn’t rely only on Amazon listings. External content helps establish trust and authority, increasing the likelihood that Rufus will recommend your brand.
How does Amazon Rufus decide which products to recommend?
Rufus evaluates multiple signals, including product listings, structured product data, customer questions, external citations, and overall category authority to determine which products best answer a shopper’s query.
Can I see how my products rank in Amazon Rufus?
Yes. You can track how individual ASINs appear across key Rufus queries, including rankings, frequency of mentions, and visibility versus competing products.
What is Amazon Rufus?
Amazon Rufus is Amazon’s AI-powered shopping agent that helps customers discover, compare, and choose products by answering natural language questions and making recommendations across Amazon.
How does Conversation Explorer help my brand?
Conversation Explorer shows you the real questions shoppers ask Rufus about your products and category, so you can answer them directly in your listings and supporting content.
Do I need to change my Amazon listings for Rufus?
Yes. Listings optimised for Rufus typically include clearer product data, stronger answers to shopper questions, and content aligned with natural language queries.
Why do external websites matter for Rufus visibility?
Rufus doesn’t rely only on Amazon listings. External content helps establish trust and authority, increasing the likelihood that Rufus will recommend your brand.
How does Amazon Rufus decide which products to recommend?
Rufus evaluates multiple signals, including product listings, structured product data, customer questions, external citations, and overall category authority to determine which products best answer a shopper’s query.
Can I see how my products rank in Amazon Rufus?
Yes. You can track how individual ASINs appear across key Rufus queries, including rankings, frequency of mentions, and visibility versus competing products.
What is Amazon Rufus?
Amazon Rufus is Amazon’s AI-powered shopping agent that helps customers discover, compare, and choose products by answering natural language questions and making recommendations across Amazon.
How does Conversation Explorer help my brand?
Conversation Explorer shows you the real questions shoppers ask Rufus about your products and category, so you can answer them directly in your listings and supporting content.
Do I need to change my Amazon listings for Rufus?
Yes. Listings optimised for Rufus typically include clearer product data, stronger answers to shopper questions, and content aligned with natural language queries.
Prepare Your Brand
Future-Proof Your Brand for AI Search
Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.
Lead the AI shift. Or get lost in it
Future-Proof Your Brand for AI Search
Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.