Our Agentic Commerce, Decoded conference is headed to New York on the 4th June! 👉 Get your ticket 👈

Our Agentic Commerce, Decoded conference is headed to New York on the 4th June! 👉 Get your ticket 👈

Our Agentic Commerce, Decoded conference is headed to New York on the 4th June! 👉 Get your ticket 👈

Walmart's AI Shopping Agent

Get your brand recommended by Walmart Sparky

Make your brand discoverable to millions of shoppers through Walmart’s new AI shopping agent, Sparky. Our end-to-end platform ensures Sparky understands, trusts, and recommends your products.

Get a Demo

Learn More

Walmart's AI Shopping Agent

Get your brand recommended by Walmart Sparky

Make your brand discoverable to millions of shoppers through Walmart’s new AI shopping agent, Sparky. Our end-to-end platform ensures Sparky understands, trusts, and recommends your products.

Get a Demo

Learn More

Walmart's AI Shopping Agent

Get your brand recommended by Walmart Sparky

Make your brand discoverable to millions of shoppers through Walmart’s new AI shopping agent, Sparky. Our end-to-end platform ensures Sparky understands, trusts, and recommends your products.

Get a Demo

Learn More

Track your performance in Walmart Sparky

Full visibility into Walmart Sparky

Understand your Share of Voice in Sparky, how your products rank against competitors, and exactly what shoppers are asking about your brand.

SOV Tracking

Track your Share of Voice in Sparky

Monitor how often your brand is mentioned and recommended across Walmart Sparky — and see how you compare to competitors at a category, brand, and product level.

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Product-Level Tracking

See how your products rank

Understand how individual SKUs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.

SOV

Category 1

Product Rank


See Shopper Queries

Conversation Explorer

See the real questions shoppers ask Sparky about your products and category. Use these insights to update listings and content so Sparky can confidently recommend your brand.

Top Sparky Questions

What grain free puppy food supports strong bones

2 Topics
Topic: Cookies, Biscuits & Snacks

Sparky Answer

According to the item page, merrick Texas Beef & Sweet Potato and Merrick Chicken & Sweet Potato both contain glucosamine and chondroitin for dogs to help maintain healthy hips and joints.

Conversation Topics

Nutrition & Ingredients85%
Special Diets & Needs65%
Last Updated: Dec 19, 2025

What grain free puppy food supports strong bones

2 Topics
Topic: Cookies, Biscuits & Snacks

Sparky Answer

According to the item page, merrick Texas Beef & Sweet Potato and Merrick Chicken & Sweet Potato both contain glucosamine and chondroitin for dogs to help maintain healthy hips and joints.

Conversation Topics

Nutrition & Ingredients85%
Special Diets & Needs65%
Last Updated: Dec 19, 2025

Off Page Insights

Citation Intelligence

Discover which websites influence Rufus recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.

UGC

Topic Citations

Track your performance in Walmart Sparky

Full visibility into Walmart Sparky

Understand your Share of Voice in Sparky, how your products rank against competitors, and exactly what shoppers are asking about your brand.

Dashboard

Visibility

Citations

Product Rank

Conversation Explorer

Visibility

46.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Share of Voice

46.7%

Your SOV has increased by 17% in the last 3 months

Export

SOV Tracking

Track your Share of Voice in Sparky

Monitor how often your brand is mentioned and recommended across Walmart Sparky — and see how you compare to competitors at a category, brand, and product level.

Product-Level Tracking

See how your products rank

Understand how individual SKUs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.

SOV

Category 1

Product Rank


Top Sparky Questions

What grain free puppy food supports strong bones

2 Topics
Topic: Cookies, Biscuits & Snacks

Sparky Answer

According to the item page, merrick Texas Beef & Sweet Potato and Merrick Chicken & Sweet Potato both contain glucosamine and chondroitin for dogs to help maintain healthy hips and joints.

Conversation Topics

Nutrition & Ingredients85%
Special Diets & Needs65%
Last Updated: Dec 19, 2025

What grain free puppy food supports strong bones

2 Topics
Topic: Cookies, Biscuits & Snacks

Sparky Answer

According to the item page, merrick Texas Beef & Sweet Potato and Merrick Chicken & Sweet Potato both contain glucosamine and chondroitin for dogs to help maintain healthy hips and joints.

Conversation Topics

Nutrition & Ingredients85%
Special Diets & Needs65%
Last Updated: Dec 19, 2025

See Shopper Queries

Conversation Explorer

Conversation
Explorer

See the real questions shoppers ask Sparky about your products and category. Use these insights to update listings and content so Sparky can confidently recommend your brand.

Off Page Insights

Citation Intelligence

Discover which websites influence Sparky recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.

UGC

Topic Citations

Content Generation & Technial Optimisation

Take actions to win in Sparky

Move from insight to execution with agentic content generation, technical optimisation, and hands-on support from AI visibility engineers.

3rd Party Sources

Syndicate Content Across The Web

Produce and distribute content optimised for the external sources Walmart relies on most -strengthening your authority beyond Walmart and increasing recommendation likelihood.

Syndicating content..

Syndicate

Product Listings Audit

Audit & Optimise Your Listings & Data

Audit PDP content and product data to ensure your listings are technically optimised for Sparky discovery. Improve key ranking signals that influence Sparky visibility and recommendations.

Product Name
SKU
Sparky PDP Score
Product 1
B0CXQ7MBGD DTBFA0060-TVGS...
100%(+16%)
Product 2
B0CXQ7MBGD DTBFA0060
100%(+16%)
Product 3
B0CXQ7MBGD DTBFA0060-TVGS...
94%(+12%)
Product 4
B0CXQ7MBGD DTBFA0060
88%(+8%)
Product 1
B0CXQ7MBGD DTBFA0060-TVGS...
100%(+16%)
Product 2
B0CXQ7MBGD DTBFA0060
100%(+16%)
Product 3
B0CXQ7MBGD DTBFA0060-TVGS...
94%(+12%)
Product 4
B0CXQ7MBGD DTBFA0060
88%(+8%)

Content Generation

Generate Walmart Optimised Listings

Create optimised written and visual listing content in one click. Seamlessly integrate with Walmart Seller Center to deploy changes faster.

Content Generation

Generate Sparky- Optimised Content

|

Upload Samples

See previous results

Start with a site

Product Listings Audit

Audit & Optimise Your Listings & Data

Audit PDP content and product data to ensure your listings are technically optimised for Sparky discovery. Improve key ranking signals that influence Rufus visibility and recommendations.

Audit PDP content and product data to ensure your listings are technically optimised for Sparky discovery. Improve key ranking signals that influence Sparky visibility and recommendations.

Product NameMarketplace ID SKUAgent Readines ScoreSparky PDP Score
Product 1
B0CXQ7MBGDDTBFA0060-TvGSxLySgrli-XEc-Tx-VG
94%(+16%)
100%
Product 2
B0CXQ7MBGDDTBFA0060
94%(+16%)
100%
Product 3
B0C9MZ8XRHBADT0005-FBA2-kbtw6UevrQg_8dx-LN
97%(+3%)
100%
Product 4
B0CTQQ26YMDTBFSA0002-UPC
84%(+4%)
100%
Prodcut 5
B0CTQS8MSKDTBFGA0002-UPC
84%(+0%)
33%
Product NameMarketplace ID (ASIN)SKUCOSMO/LLM ScoreRufus PDP Score
Product 1
B0CXQ7MBGDDTBFA0060-TvGSxLySgrli-XEc-Tx-VG
94%(+16%)
100%
Product 2
B0CXQ7MBGDDTBFA0060
94%(+16%)
100%
Product 3
B0C9MZ8XRHBADT0005-FBA2-kbtw6UevrQg_8dx-LN
97%(+3%)
100%
Product 4
B0CTQQ26YMDTBFSA0002-UPC
84%(+4%)
100%
Prodcut 5
B0CTQS8MSKDTBFGA0002-UPC
84%(+0%)
33%

Content Generation

Generate Walmart Optimised Listings

Create optimised written and visual listing content in one click. Seamlessly integrate with Walmart Seller Center to deploy changes faster.

Content Generation

Generate Sparky- Optimised Content

|

Upload Samples

See previous results

Start with a site

3rd Party Sources

Syndicate Content Across The Web

Produce and distribute content optimised for the external sources Walmarts relies on most -strengthening your authority beyond Walmart and increasing recommendation likelihood.

Syndicating content..

Syndicate

Testimonials

Hear from our clients

“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

“Azoma is a pioneer in the AI space, combining  deep algorithmic expertise,  data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

Hear from our clients

Testimonials

“Azoma is a pioneer in the AI space, combining  deep algorithmic expertise,  data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

Integrations

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale AI search optimization.

Walmart

Seller Center Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated optimization workflows.

Walmart Sparky

212 sku's - 27 recommendations

75%

Walmart

104 sku's - 64 recommendations

75%

Walmart

18 Images Updates

Slack

/

Teams

Workspace Integration

Receive Sparky insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.

Azoma

Workspace

Take control of the AI Conversation

Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma

Try it out

Man Entering the Void

Take control of the AI Conversation

Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma

Try it out

Man Entering the Void
Man Entering the Void

FAQs

Sparky Questions

Our most asked questions by enterprises

Why do structured attributes matter for Sparky visibility?

Sparky relies heavily on structured product data to match conversational queries to the right items. Complete and accurate attributes improve eligibility, relevance scoring, and overall likelihood of being recommended.

How does Walmart Sparky decide which products to recommend?

Sparky evaluates multiple signals, including product relevance to the shopper’s query, structured product attributes, pricing, availability, fulfilment speed, customer ratings, reviews, and overall category performance to surface the most helpful recommendations.

Can I see how my products appear in Walmart Sparky?

Yes. Brands can analyse how individual SKUs surface across AI-driven queries, including frequency of mentions, comparative visibility versus competitors, and performance trends tied to specific shopper questions.

What is Walmart Sparky?

Walmart Sparky is Walmart’s AI-powered shopping assistant designed to help customers discover products, compare options, and make faster purchase decisions through natural language conversations across Walmart’s digital platforms.

How does Sparky Query Data help my brand?

Sparky query insights reveal the real questions customers are asking about your products and category. This allows you to refine PDP content, strengthen attribute coverage, and address objections directly within your listings.

Do I need to optimise my Walmart listings for Sparky?

Yes. Listings optimised for Sparky typically include comprehensive specifications, natural language descriptions aligned with shopper intent, strong imagery, competitive pricing, and clear answers to common customer questions.

Prepare Your Brand

Future-Proof Your Brand for AI Search

Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

Book a Demo

Lead the AI shift. Or get lost in it

Future-Proof Your Brand for AI Search

Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

Get Started

Contact Us