Azoma is delighted to announce a global partnership with Mars Inc, where we will be supporting the iconic company in both confectionery and pet categories, across multiple geographies, retailers, and AI Answer Engines to enhance their brand's visibility and sales.
Azoma’s patented technology will help the team at Mars (1) understand what customers are asking in AI Search, and then create LLM optimized content that answers these questions; (2) Identify the sources that AI cites, and ensure customers are featured in these sources and (3) track share of voice rather than clicks as the new key input metric for Brands in the age of AI.
Article Author: Max Sinclair
About the Author: Max Sinclair is co-founder & CEO of Azoma. Prior to founding Azoma, he spent six years at Amazon, where he owned the customer browse and catalog experience for the launch of Amazon in Singapore, the rollout of Amazon Grocery across the EU. Max is also host of the New Frontier Podcast, and is an international speaker on AI and e-commerce innovation.
About the Author: Max Sinclair is cofounder of Azoma. Prior to founding Azoma, he spent six years at Amazon, where he owned the customer browse and catalog experience for Amazon's Singapore launch and led the rollout of Amazon Grocery across the EU. Max is also cofounder of Ecomtent, a leading Amazon listing optimization tool, host of the New Frontier Podcast, and an international speaker on AI and e-commerce innovation.
