We are hosting the world's first Agentic Commerce Optimization event in London on March 12th 👉 Apply for a ticket 👈
We are hosting the world's first Agentic Commerce Optimization event in London on March 12th 👉 Apply for a ticket 👈
We are hosting the world's first Agentic Commerce Optimization event in London on March 12th
Agentic Merchant Protocol
The New Standard For Agentic Commerce
Agentic Merchant Protocol (AMP) gives enterprise brands a single system to define, distribute and govern how their product catalogues are understood by AI agents across the entire commerce ecosystem.
The New Standard For Agentic Commerce
Agentic Merchant Protocol
Agentic Merchant Protocol (AMP) gives enterprise brands a single system to define, distribute and govern how their product catalogues are understood by AI agents across the entire commerce ecosystem.
Agentic Merchant Protocol (AMP) gives enterprise brands a single system to define, distribute and govern how their product catalogues are understood by AI agents across the entire commerce ecosystem.
All
In progress
Score
Opportunities
Comp 1
Walmart
UCP enabled
Walmart
153 attributes enriched
17%
Shopify
Syncing 212 sku's
Product Data
Canonical product intelligence
Create a machine-native source of truth for your catalogue, enriched with brand guidelines, compliance rules, and competitive context.
Content Syndication
Open web distribution
Programmatically distribute product intelligence across the web and agent ecosystems so AI agents discover accurate information where they reason and decide.
Syndicating content..
Syndicate
Integrations
Agent-agnostic integration
Work seamlessly across AI agents and commerce platforms without dependence on any single ecosystem.
Your Brand
Model
Brand Governance
Input approved product content and claims
Upload Samples
See previous results
Start with a site
Agentic Control
Enterprise brand governance
Maintain control over brand messaging, compliance, and product representation across all AI-driven commerce surfaces.
Why Agentic Merchant Protocol
In the era of agentic comemrce brand representation cannot be left to chance
Control how AI represents your products
Define the canonical product intelligence that AI agents use when recommending and comparing products.
Distribute product intelligence everwhere
Publish once and ensure accurate product information surfaces wherever AI agents reason and decide.
Stay independent from AI platforms
Avoid lock-in with an agent-agnostic protocol that works across OpenAI, Google, and emerging agent ecosystems.
Agentic Commerce Infrastructure
Infrastructure for AI product visibility
Define, structure, and distribute your product intelligence so AI agents discover accurate information, interpret it correctly, and represent your brand as intended.
Be The First To Adopt
Apply To Adopt The Agentic Merchant Protocol
Join leading global brands like Mars, L’Oréal, Unilever, Beiersdorf and Reckitt and apply to become an early adopter of the Agentic Merchant Protocol.
Why Agentic Merchant Protocol
In the era of agentic comemrce brand representation cannot be left to chance
Control how AI represents your products
Define the canonical product intelligence that AI agents use when recommending and comparing products.
Distribute product intelligence everwhere
Publish once and ensure accurate product information surfaces wherever AI agents reason and decide.
Stay independent from AI platforms
Avoid lock-in with an agent-agnostic protocol that works across OpenAI, Google, and emerging agent ecosystems.
Agentic Commerce Infrastructure
Infrastructure for AI product visibility
Define, structure, and distribute your product intelligence so AI agents discover accurate information, interpret it correctly, and represent your brand as intended.
All
In progress
Score
Opportunities
Comp 1
Walmart
UCP enabled
Walmart
153 attributes enriched
17%
Shopify
Syncing 212 sku's
Product Data
Canonical product intelligence
Create a machine-native source of truth for your catalogue, enriched with brand guidelines, compliance rules, and competitive context.
Content Syndication
Open web distribution
Programmatically distribute product intelligence across the web and agent ecosystems so AI agents discover accurate information where they reason and decide.
Syndicating content..
Syndicate
Syndicating content..
Syndicate
Your Brand
Model
Integrations
Agent-agnostic integration
Work seamlessly across AI agents and commerce platforms without dependence on any single ecosystem.
Agentic Control
Enterprise brand governance
Maintain control over brand messaging, compliance, and product representation across all AI-driven commerce surfaces.
Brand Governance
Input approved product content and claims
Upload Samples
See previous results
Start with a site
Be The First To Adopt
Apply To Adopt The Agentic Merchant Protocol
Join leading global brands like Mars, L’Oréal, Unilever, Beiersdorf and Reckitt and apply to become an early adopter of the Agentic Merchant Protocol.
FAQs
Agentic Merchant Protocol Questions
Our most asked questions by enterprises
What is Agentic Merchant Protocol (AMP)?
AMP is Azoma’s platform for structuring and distributing product intelligence so AI agents represent brands accurately when recommending products to consumers.
Why is AMP needed?
Consumers are increasingly discovering and choosing products through AI assistants rather than browsing websites. AMP ensures those agents use accurate, brand-approved information.
How is AMP different from ACP or UCP?
ACP and UCP connect product data to specific AI platforms. AMP sits above them, giving brands a single system to define and distribute product intelligence across all agent ecosystems.
Who is AMP for?
AMP is designed for enterprise brands, retailers and manufacturers that want control over how their products are represented in AI-driven commerce.
Does AMP replace existing ecommerce systems?
No. AMP works alongside existing systems such as PIMs, ecommerce platforms and marketplaces, acting as a coordination layer for product intelligence.
Which companies are using AMP?
Early adopters include global consumer brands such as L’Oréal, Unilever, Mars, Beiersdorf and Reckitt.
Lead the AI shift. Or get lost in it
Future-Proof Your Brand for Agentic Commerce
Ensure you are chosen above your competitors in agentic shopping, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.
Take control of the AI Conversation
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
Take control of the AI Conversation
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
FAQs
Agentic Merchant Protocol
Our most asked questions by enterprises
What is Agentic Merchant Protocol (AMP)?
AMP is Azoma’s platform for structuring and distributing product intelligence so AI agents represent brands accurately when recommending products to consumers.
Why is AMP needed?
Consumers are increasingly discovering and choosing products through AI assistants rather than browsing websites. AMP ensures those agents use accurate, brand-approved information.
How is AMP different from ACP or UCP?
ACP and UCP connect product data to specific AI platforms. AMP sits above them, giving brands a single system to define and distribute product intelligence across all agent ecosystems.
Who is AMP for?
AMP is designed for enterprise brands, retailers and manufacturers that want control over how their products are represented in AI-driven commerce.
Does AMP replace existing ecommerce systems?
No. AMP works alongside existing systems such as PIMs, ecommerce platforms and marketplaces, acting as a coordination layer for product intelligence.
Which companies are using AMP?
Early adopters include global consumer brands such as L’Oréal, Unilever, Mars, Beiersdorf and Reckitt.
Prepare Your Brand
Future-proof your brand for Agentic Commerce
Ensure you are seen above your competitors in agent-powered shopping, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.
Ensure you are seen above your competitors in agentic shopping, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.