Azoma, the leading platform for Agentic Commerce and AI Search Optimisation, has been named Best Startup at Shoptalk Luxe Abu Dhabi, winning the Judges’ Choice Award for its standout pitch.
The award was decided by a distinguished judging panel including Cristina Ventura Serra, General Partner at White Star Capital; Carolin Wais of Plug and Play Tech Center; and Joe Laszlo, Head of Content at Shoptalk.
The winning pitch was delivered by Azoma founder, Max Sinclair, and focused on how the startup is helping brands prepare for and lead in the era of agentic commerce. By enabling brands to understand and optimise their presence for discovery by AI shopping agents, Azoma is already supporting leading global brands including Mars, HP, Lipton and L’Oréal to succeed in this next phase of commerce.
The award recognises the strength of Azoma’s vision, execution and market leadership, and is a testament to the hard work and achievement of the entire Azoma team.
Article Author: Max Sinclair