Gemini

The next phase of search is not about accessing more content. It is about understanding you.

Agentic commerce has firmly arrived. What only a year ago felt like a far off reality, maybe even something out of a science fiction novel, is now going live across the world’s largest consumer platform: Google.

ChatGPT remains the market leader, but its share has fallen from ~87% to ~68% over 12 months as new demand increasingly goes to competitors rather than defaulting to OpenAI.

Large language models are increasingly used to help people shop online. They suggest products, compare options and explain why something might be a good choice. But which model is actually best at this?

Google’s New MUVERA Algorithm Improves Search

Websites will continue to lose traffic due to AI search experiences like AI mode and ChatGPT, but the traffic they do receive will be higher converting

Learn about personalized search and how Google’s personal context will change SEO and gain insights in to persona optimization.

Googles new SynthID digitally watermarks content, including text, images, video, and sound.

AI Mode represents the most significant evolution in Google since the introduction of RankBrain, fundamentally changing how users interact with answer engines.