Amazon

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Complete guide to Target AI optimization. How Gift Finder and Shopping Assistant work, competitive analysis vs Rufus/Sparky, and proven tactics.

Amazon's integration of Alexa+ with Rufus and Claude is revolutionizing product discovery through conversational AI. Implement practical strategies to optimize your listings for increased visibility in this new shopping paradigm.

Adobe's latest report reveals 53% of consumers are using AI shopping assistants in 2025, with traffic from tools like ChatGPT increasing by 1,950% year-over-year and generating visitors who show 8% higher engagement, browse 12% more pages, and are 23% less likely to bounce.

In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.

AI chatbots like ChatGPT are reshaping search in 2025, requiring businesses to shift from traditional SEO to Generative Engine Optimization (GEO) techniques. Platforms like Perplexity and ChatGPT Search are seeing rapid adoption, with users favoring longer, conversation-style queries over traditional keyword searches.

To optimize for ChatGPT Search, eCommerce sellers should focus on intent-based matching by creating in-depth, authoritative, and user-focused content that aligns with AI-driven search priorities.