Ecommerce

Fidji Simo’s appointment as CEO of Applications at OpenAI has sparked buzz about AI and e-commerce — but the reality is more complex. Here’s what her new role really means, and why it still signals a shift in how AI will reach the consumer internet.

To ensure your brand remains prominent in this evolving landscape, consider the following actionable steps.

Azoma.ai is proud to announce the immediate availability of OpenAI’s gpt-image-1 API—ChatGPT-4’s native image-generation engine—within our enterprise-grade GEO platform, live just 72 hours after OpenAI’s public release OpenAI. This milestone reinforces Azoma's commitment to rapid innovation, delivering studio-quality visuals and conversion maximization for e-commerce brands at light speed.

OpenAI's ChatGPT is on the verge of integrating a native "Buy Now" feature, potentially through a partnership with Shopify. This move signifies a transformation from a conversational assistant to a full-fledged commerce platform.

Amazon's integration of Alexa+ with Rufus and Claude is revolutionizing product discovery through conversational AI. Implement practical strategies to optimize your listings for increased visibility in this new shopping paradigm.

In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.

AI chatbots like ChatGPT are reshaping search in 2025, requiring businesses to shift from traditional SEO to Generative Engine Optimization (GEO) techniques. Platforms like Perplexity and ChatGPT Search are seeing rapid adoption, with users favoring longer, conversation-style queries over traditional keyword searches.

To optimize for ChatGPT Search, eCommerce sellers should focus on intent-based matching by creating in-depth, authoritative, and user-focused content that aligns with AI-driven search priorities.